Over 550 businesses and schools have used a scavenger game application available on iPhone and Android cellular devices to operate a vehicle and enhance their advertising and promotions. The SCVNGR app development platform includes notable users for example the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as universites and colleges including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, particularly the millennial generation that grew up on games.
The essence with the SCVNGR platform is three interconnecting elements: Challenges, that happen to be activities at places; Treks, techband.me which connect places and challenges; and Rewards, that provide benefits for playing. Players earn points inside a Challenge – checking-in will be worth a place, telling your mates where you are is worth 2 points, and and providing content with regards to a location such as being a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities across the journey and also at the destinations, through utilizing consumer experiences and user generated content that requires the manufacturer at Challenges and Treks. Of course, the Rewards can easily be stuck just using photo opportunities and further promotions. Fun and games are thereby capable of leverage off brand related content, locations & competition.
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden engagement ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print to digital blogs. As a result, there have been almost 2,000 applications for your 250 available spots and a couple of.5 million impressions for your retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at
As the world actually starts to shift for the mobile era, we’ve got phones and mobile platforms that may everything are able to all that plus much more! PlayStation PSP still remains among the best mobile gaming devices, however, Apple is coming soon while using iPod, iPhone, and iPad. While the iPhone stirred developers to create new applications that might solely be to the iPhone, the iPad has a much larger spectrum of opportunities for gamers. Not only could be the screen bigger, though the iPad and future generations can run games which were developed for other platforms, rather than only mobile platforms. This is what I call mobile convergence, and it’s when all gaming devices converge and turn into open to be used on multiple platforms. If your a gamer and like doing offers for the iPhone, you might want to hold off until the other or third generation with the iPad.
In addition, with virtually every single part of use of the mobile device, mobile games are inevitably growing, for everyone the demands of entertainment from users. Because the mobile gadgets, either the portable PC, PDA or simply just a mobile phone, select longer primarily utilized for network connection, it may be an essential companion for entertainment and updates. In other words, the marketplace of gaming is quite potential and lucrative, especially among youngsters. You can take a brief glance over bus stops, eateries, airport or other places and also you might realized how enthralling it can be people are using their personal mobile phones.
This guitar based game necessitates player to try out the strings and each note ships him to some terrain filled with action and adventure. The protagonist in the Roadie is Roadie himself, the last saviour of the world. During the course of the play he’ll speedily exterminate enemy robots since they swarm up in groups at each and every stage. Steered from the heavy head banging rock metal music, Roadie will fight fast and move forward. So, he’s all in all, the hero in the play. The slightest scaling down will turn even the settings hostile with spiky walls chasing him. So, he has to be valorous and alert on a regular basis.
There is one more that pushes the envelope in mobile gaming development. This is Madfinger Games’ SHADOWGUN. This shooter incorporates third-person-shooter elements, dynamic lighting, as well as an interactive game environment. Not many smartphones will be able to handle the game’s requirements. With the Samsung Galaxy S2, you are sure to relish this intense mobile game.